Sign up
Sign in
Sign up
Sign in
Follow publication
The place to discover your next favorite thing.
Follow publication
—
1
Listen
Share
This piece was originally published by Taylor Majewski on Maker Stories.
If you live in San Francisco or New York City, you may recognize Brex from its giant billboards or sprawling subway ads.
The Y-Combinator-backed startup provides corporate credit cards for other startups, and was valued at $2.6 billion just last week. It turns out, those out-of-home ads worked wonders for the company’s initial launch and subsequent success, as Brex is one of the fastest growing startups of the moment.
The company’s founders — Henrique Dubugras and Pedro Franceschi — are only 22- and 23-years-old, and have built a scrappy culture from the start. Beyond a $300K billboard campaign, the company has given their investor decks to the press, scraped LinkedIn for potential leads, and hosted events with high-quality speakers to get the word out early on.
We caught up with Brex CFO Michael Tannenbaum, the earliest employee at the company, on what he’s learned driving the majority of Brex’s most ambitious (and effective) marketing initiatives.
Continue reading this story on Maker Stories…
—
—
1
The place to discover your next favorite thing.
The best new products, every day.
Help
Status
About
Careers
Press
Blog
Privacy
Rules
Terms
Text to speech
Leave a Comment